On Point is an industry leader in consumer activation and data harvesting. We specialize in live event audience engagement and direct to consumer marketing.
Our customer-centric campaigns are structured to provide our partners with a year-round solution to directly identify and engage their consumers with messaging that drives conversion.
Promotes live consumer engagement, experiential activations, and conversions at major sports and live events throughout the country, transforming the entertainment space into a valuable lead-generation environment.
Delivers advanced campaign strategies to hyper-target with remarkable accuracy ensuring that we are reaching the right person, in the right context, and at the right time.
ON POINT
EXPERIENCE
On Point utilizes both our live event and digital platforms, to collect actionable data from engaged consumers on behalf of our partners.
On Point builds custom audiences to deliver desired KPI’s, targeting both the English and Hispanic consumer markets.
On Point provides our partners with a team of professionals to guide them from campaign design to execution.
On Point delivers direct response consumer campaigns with an assurance of accuracy, accountability and results.
On Point is committed to operating in a consumer-centric, consumer-friendly, and compliant manner.
ON POINT
SERVICES
DATA CAPTURE
Proprietary software captures demographic, psychographic, and geographic consumer data at live events and online.
DATA SERVICES
We provide services for inspecting, cleansing, transforming, and appending data.
LEAD NUTURING
Focused on developing relationships with buyers at every stage of the sales funnel.
MARKET RESEARCH
Evaluate the feasibility of new products or services via research conducted directly with potential consumers.
SERVICES
DATA ANALYSIS
Data modeling and analysis with the goal of discovering useful information leading to informed decisions.
ELECTRONIC MEDIA
Compliant advanced methods for collecting demographic, psychographic, and geographic consumer data.
OUTBOUND
Telemarketing services available for partners seeking direct marketing campaigns.
INBOUND
Telemarketing services available for partners seeking direct marketing campaigns.
We provide a scalable live event lead generation platform within sports and entertainment facilities delivering active and engaged first-person consumer data.
Our proprietary phone number verification system authenticates a user’s phone number in real-time ensuring accurate, compliant consumer information.
Multiple consumer touchpoints are available for our partners to utilize, including email, phone, SMS, and direct mail.
We utlize multiple data collection pathways which surpass all safety and compliance requirements.
• QR Code • Short Code • Kiosk
Our digital platform delivers our partners’ message directly to consumers to drive an intent-based response for their products or services.
We utilize first-party data appended with key demographic / psychographic data points to create hyper-targeted custom audiences with above-average conversion rates.
Active and experienced in both the English and Hispanic consumer markets.
We utilize a multi-channel campaign strategy of programmatic, social-based display ads, google PPC, email, streaming services, banner ads, podcasts, etc.
All campaigns are optimized in real-time based on a consumer’s online activity. We reach prospects via mobile, desktop, tablet, & smart TV (OTT).
ON POINT
ADVANTAGE
Performance
We are a performance-based model and deliver our direct response consumer campaigns with an assurance of compliance, accuracy, and reliability.
Competitive
Our performance-based fee options allow us to meet your acquisition cost targets (CPL, CPA, etc.).
Compliant
We specialize in the collection of compliant, intent-based, opt-in consumer data at live events and online.
Engaged
We generate engaged consumers which are then further modeled into custom audiences and funneled into our omni-channel marketing campaigns to provide a complete solution for branding and revenue growth.
Dynamic
As a leader in data collection for English-speaking audiences, we are proud to have expanded our efforts to address the underserved Hispanic market. We have an entire team of professionals tasked with the creation of culturally-specific marketing strategies to engage with this demographic.
Focused
Our platforms gather experiential & aspirational focused consumers that are active buyers.
Secure
On Point maintains strict adherence to federal and state compliance requirements from our secure collection process through to our storage and distribution of custom audience information.
OUR OFFICES
Corporate
1820 E. Ray Road
Chandler, AZ 85225
East Coast
One Gateway Center, Suite 2600
Newark, NJ 07102
West Coast
623 N. 2nd Street
Alhambra, CA 91801